750 mL
Sign up to receive The Short Pour: 750 mL's quarterly newsletter of wine news and notes.
June 26, 2010
June 25, 2010
06 Movia, Sauvignon
June 11, 2010
NV Veuve Clicquot Ponsardin, Champagne Reims Brut
28 Comments:
- said...
-
amen
- said...
-
Awesome.
- Steve-n-Melissa said...
-
After reading this post, I'm putting this blog on my favorites list.
- 750 mL said...
-
:) You guys are awesome. With so many people seeing this post, I should say for the record--if you have the chance, do actively seek out the La Grande Dame, Veuve Clicquot's tete-de-cuvee.
- said...
-
I dumped VC Yellow from the shelves at the wine store I run this year after finally getting tired of hearing "you have to have it" and "it sells itself." As far as I was concerned, it was taking thunder away from great wines.
And, I have to wonder if even La Grande Dame isn't what it used to be based on how mature the 96 tastes now. - 750 mL said...
-
Wow, Jim. That's definitely the first I've heard that. I used to (a few years ago) work retail and, while I proudly hand sold every grower Champagne we had with quite a lot of success and was very fortunate to be managed and mentored by a few bleeding hearts, we just left the cases of Yellow in the fridge.
People come in, ask, here you go. Especially with full cases (especially on Easter), which for most Champagne, people are reluctant to buy. End of day, it helped us support carrying the other stuff. And, if people are drinking Champagne, I'm happy.
But eventually cava and prosecco, plus some 30-and-under Champagnes got so good, that it became easier to sell those over VC, as long as you had a good associate on the floor.
All that said, really bold of you to take this leap. I compare it to the craft beer bars. A few years ago, you had to carry Miller Lite, etc., because it brought money in. But once bars started shifting to all-craft beer, it didn't take long for people to start drinking the smaller batch, local pilsners and cream ales.
Where are you based? - Samantha Dugan said...
-
We dumped Clicquot years ago along with Taittinger, and Moet, the stuff is crap and I cannot and will not stock it anymore. There was a bit of a "say what?" response from customers in the beginning but telling them they can find it at Food For Less and CVS kind of lets them know just how, "special" that stuff is. The result has been higher sales in our Champagne department, you know once people taste what it should taste like.
- 750 mL said...
-
This is eye-opening. What other retailers have been so brave? Let us hear your voices.
- said...
-
Wine reviewers need this kind of vitriol more often. I'd love to see this on a "shelf talker." Good stuff!
- said...
-
We have NEVER sold VC in the 18 years we have been known as Los Angeles' Champagne Headquarters. We have a banner we put in the window at holidays that says "Friends don't let Friends drink Veuve Clicquot!".
Roberto @ WINE EXPO Santa Monica, CA - Roberto Rogness said...
-
Here is a link to a picture of our window banner:
http://www.wineberserkers.com/viewtopic.php?p=326895#p326895 - said...
-
So I had to make this decision not to long ago, and I decided to keep them, they do sell themselves I in fact had a shelf talker that said something to the effect of 'these are here if you must but I would recommend every other sparkler on these shleves' I have since then taken that sign down. More and more I realize people should drink what makes them happy and I shouldn't pass judgement of that, wine is intimidating as it is.
For me personally I dont drink it and I agree with every last sentence in the above article, but would I turn it down if offered a glass I highly doubt it. And I dont go chiding people for buying overpriced designers clothes when they should go to a tailor and buy bespoke, or for buying the porche panamera when they should buy an aston martin vantage, or a rolex over patek phillipe.
And by the same token, if i were to stop offering Yellow Label I would feel equally responsible to stop carrying most California wines because the Northeast and Europe just do it better in my esteem...
Lastly, I think its great to have that to compare and contrast for the customers what it means to have a sense of place and the quality of vineyard sites. And at the end of the day that yellow is as fashionable as a tiffany's box, and thats what the widow did for champagne she made it fashionable in Russia and then all over the world. And it has risen to its status in the US on the backs of some serious sales people.
And every time we geek out on Methode Ancestrale, most recently this seems to be puro, or we wax poetic about the dangers of the remueur we pay homage to yellow label...
So I feel I do my customers no disservice by offering Yellow Label, I will continue to tell the gospel of grower and coop but I wont make somebody feel bad for not knowing better, thats not their fault so much as mine...
This has turned into more of a diatribe than I expected... with all that said. Nilay you always say it with the right words that i never seem to find, keep fighting the good fight. Vive le resistance! - Jill said...
-
I am an LA-based retailer and have never carried yellow label, but keep a little bit of the 98 Grande Dame on hand, and occasionally a gold label vintage Brut or Rosé.
I don't carry yellow label primarily because I don't like it; but, also, from a practical standpoint, as a small store, I can't compete on price -- my wholesale cost is $37 a bottle, and Trader Joe's (and CVS as Samantha noted) sells it for $40 a bottle.
Most customers understand these points when they are explained, and appreciate both my focus on growers as well as the price issue.
However, I know I have lost sales because I don't stock Yellow Label. For sure.
I have been told point blank by customers that "if it were just for me, I'd buy what you recommend. But I don't feel comfortable giving a gift if the recipient might not recognize the brand."
Oh well. In those cases, that's why I have the Grande Dame around. - Unknown said...
-
Well said! I'll raise my glass of Farmer's Fizz to this...
- said...
-
Thank you for writing this.
- said...
-
F*** YEAH! I could not agree more. When in retail I also had the yellow around in case someone needed to have it, but only after spending at least five minutes extolling the virtues of farmer fizz wouold I allow them to pay for the Agent Orange.
I think the comments here touch on whether to have it, and not what the original meaning of the post was: If you need to sell it or even want to sell it- fine. But don't give me this "It's a wonderful and unique champagne from the very finest vineyards in the most prestigious region on earth" crap. McDonald's would never try to convince the world they are gourmet, so why do we swallow this load of bull from LVMH? Clearly there is nothing unique about 10 million cases a year, nor is there any note of prestige in the ridiculous amount of vineyard land requires for such a massive sum. Think about that the next time you spend the almost two hours driving at 70mph from Reims to the Aube where a majority of their grapes come from.
People shop at WalMart because of the prices and convenience, why do we allow ourselves to continue to think this product is any different?
My biggest beef is during the holidays when so many people just HAVE to have VC to give as a gift because they NEED the recipient of said gift to KNOW they spent $50 on them. If you truly cared about this person wouldn't you give them the greatest product available for the same amount of money? Wise up people. - Tricerapops said...
-
this was fun to read. bravo.
- Roberto Rogness said...
-
Re giving a "known label" as a gift: that is SO 20th Century. Now anyone (or their people if they are too important) can google anything they want ON THEIR PHONES and see the glowing reviews and rarity of a more interesting wine sent as a gift.
- 750 mL said...
-
Enlightening and inspiring, Sandeep and Jill. And Wine-o, yeah exactly. I'd never say you shouldn't drink something, but it's powerful to hear these things from the retailers.
- emc said...
-
I still lose my lunch when I see restaurants charge $20 a glass for it. Without a lap dance, that's just insanity.
- Drew said...
-
I'm sure grass fed Angus beef producers wish they had the sales and bank of MacDonalds... But at the end of the day it's grass fed Angus and an effing Big Mac.
Each has it's baggage, limited production and quality on one hand, consistently above average brand recognition on the other. Deep has the thread of it.
I'm happy to see so much flag waving for the cause, but I hope people will choose to be part of the world of wine over feeling like they are out of their depth. The more I taste after thousands of wines is more and more like I know so little.
But all my chips on the table, I will fall down on Nilay's side; 55%/45% as it were. While I wouldn't spit it out if offered, and likely I would miss it blind, Methinks the lady doth protest too much. The notes are on and the hard-sell every Veuve rep ever laid on me has left me permanently cold to the brand. - John Grochau said...
-
Never liked it... sweet and uninteresting.
- said...
-
How old are you, must ever other word be a curse. No wonder you're doing this for free.
- 750 mL said...
-
Only young people curse. Fucking kids these days. How's this: Flaccid, yet erudite. 86 points.
I do this for free because I love wine. - Chris Kissack said...
-
NV Veuve. It used to be good, y'know. I remember that time.
- Richard said...
-
You are my new god. Seriously, I'm shaving my head, donning saffron coloured robes and heading to the nearest airport straight away. I'll be handing out copies of this post: "Excuse me Sir, would you like to some of our literature"?
- 750 mL said...
-
I hope to set up an encampment shortly right outside of Bouzy. I'll send you the belemnite prayer beads in the next few days.
- Unknown said...
-
from the Cafe Matou Winelist: Jean Lallement’s wines symbolize everything I love about Champagne. With a total annual production of 1700 cases (compared to Veuve Cliquot’s annual production of nearly 833,000 cases – yeah, really) he creates stunning wine from the Grand Cru vineyards of Verzenay. It is made of 80% Pinot Noir and 20% Chardonnay and has a broad racy palate with aromas of brown butter and candied dates – it is powerful and intense all the way through an amazingly long finish
© 2005-2011 Nilay Gandhi
0 Comments:
Post a Comment
<< Home