750 mL
Sign up to receive The Short Pour: 750 mL's quarterly newsletter of wine news and notes.
July 19, 2010
July 18, 2010
Starbucks on a Wine Blog?
July 06, 2010
09 Villa des Anges, Vin de Pays d'Oc Rose Old Vines
From time to time, we accept sponsors at 750 mL, though they have no influence on the wines we choose to review. Along those lines, one of our sponsors this month, is offering half-off shipping when you buy a half a case of wine. If you're interested, use the code juneone to buy wine online. I have no idea if this wine is sold there.
8 Comments:
- Drew said...
-
Nice plug for Wine Chateau next to the ad from winechateau.com What's up with that?
- 750 mL said...
-
They offered the readers a discount. Seemed worth passing on. The banner is a paid ad.
- Drew said...
-
Mmmm, It's not that. It's seeing quid pro quo promotion. If, let's say, a London theme named store was to offer your readers discounts, would you promote them in turn? Is it just the shipping that rocks about this place? What does the store offer beyond that? Have you experience with them beyond that? I can think of one place that is superior in most regards, no? I thought the theme of the blog was about describing experiences with wine, good bad or otherwise. If I'm wrong, I'm wrong. Not like I have a vested interest in the biz anymore. :)
- 750 mL said...
-
Are you kidding me? I'm not promoting anyone. I never said anything "rocks" about this place. They bought an ad, and I'm placing it. There's not a recommendation anywhere on this site to any retail store. When people ask me where to find wines I write about, I direct them to wine-searcher.com. This site is built on independence, and I think my readers understand that. There's nothing new about web banners and promo codes. It's how websites function, and no different from what you see in the paper or on TV. Except that I do less of it than pretty much everyone else in the industry, out of respect for my readership.
- said...
-
The way it was originally worded, appearing at the end of your wine review, it read to me like you were using the power of your blog to direct people toward the Wine Chateau in order to take advantage of an offer. I think Drew's question is a fair one. If another retailer, one who didn't purchase banner space, sent you a wine offer to share with your readership, would you publish it?
Now for a separate question and feel free to say it's none of my business. But what is the purpose of 750ml now? For me part of the beauty was that independence, a complete detachment from commercial interests. That and the turning phrases to capture the emotion of wine and moments. Once you start making reference in your actual blog to folks who are paying you for banner space, well, that line becomes blurred. - 750 mL said...
-
Nothing's changed. As long as I can differentiate advertising from editorial, I'll be fine. The original wording in the blog post unintentionally came off as a bit promotional. What's different here, though, is that I took the time to change it. It's a good dialogue, though. I remember having a huge argument with the editor of a popular beer magazine several years ago because they were reviewing beers that had ad space on the very next page. It's a constant struggle. On one hand, sponsorship is simply the way of the web, and as this blog gets ready to launch a much-needed redesign to make it easier for readers to find things, well, I have to pay for server space. At the same time, publications like Wine Advocate are refreshing in how well they can go ahead with their mission completely self-financed. Look, I'm going to keep writing what I want to write, whether that's on this site or on the back of a napkin, even if it says Brawny on the other side. And every time we walk up to this line, I'll expect you all to keep me on my toes. Here, though, I think we're fine.
- said...
-
Fair enough. But what about Drew's question? If anybody from here on out sends you an offer to pass along to your readership, what will the policy be? All reasonable offers passed on or will it be strictly pay-for-play?
- 750 mL said...
-
The bit in the post is part of the sponsorship package. So no, as a rule, I'm not giving out space to anybody who wants it. That's not pay to play. I don't recommend anything for money, even if I truly believe in it. That will continue to be the only policy here. But, when there's something particularly relevant, such as this--the only time I ever directly recommended a store--I will.
© 2005-2011 Nilay Gandhi
2 Comments:
Hi,
John here from the Winecountrytourshuttle.com and I wanted to drop you line and just compliment your site. Nice layout, good info, images and good resources. I was looking around at a few different sites for realty information and I definitely thought yours was one of the best.
That being said, I also noticed you guys have some great content related to wines. I own a site http://www.winecountrytourshuttle.com/. We are recognized, reliable source for wine travel, wine information and I was wondering if you'd be interested in adding my link in your blog link list if interested.
If not, thanks for the time and keep up the good work!
See You!!
Harley Davidson is an Aprilia motorcycle leather jacket seller . Buy the top articles of Harley-Davidson. @ @ Harley Davidson with free shipping and hassle-free return.
Post a Comment
<< Home